The way we think about our goals can sometimes be limited by what we see around us. We tend to base our actions and goals on what we see and, more specifically, on competitors. There isn't an issue with checking out your competitors but what's to say what they are...
Knowing your target market can help increase sales by 100%
It's easy to jump into promoting your business on Facebook, Instagram, Google, and other platforms. Since everyone is doing it, most people assume that they should too. You might get lucky and have a campaign do really well, but you still won't understand why it did so well. This article...
Paid Ads vs Organic Marketing | Do both!
It seems like the question gets asked every other day. "Is it better to do paid ads or organic marketing?" There is no simple answer to the question and there is a reason why 100% of Fortune 500 companies do both. Let's take a look at how paid ads and...
Copywriting 101: How to write ad copy that drives actions
Copy can be described as the words or text used in marketing material or promotional materials. Copywriting is the act of writing the text for marketing materials The best way to write copy that will help you convert is to sell without selling. You write better copy that converts by...