In the fast-paced world of social media, where attention spans are short and competition is high, using just the right word can mean all the difference. Copywriting, the art of creating appealing messaging, has enormous power to drive conversions on social media platforms. From attracting attention to motivating action, strategic...
Just because you are a small business doesn’t mean you can’t take over the world!
The way we think about our goals can sometimes be limited by what we see around us. We tend to base our actions and goals on what we see and, more specifically, on competitors. There isn't an issue with checking out your competitors but what's to say what they are...
Knowing your target market can help increase sales by 100%
It's easy to jump into promoting your business on Facebook, Instagram, Google, and other platforms. Since everyone is doing it, most people assume that they should too. You might get lucky and have a campaign do really well, but you still won't understand why it did so well. This article...
2 things that will help you leverage the coronavirus and help grow your business
Right now is the time to fight for your business. If you don't already have a marketing strategy in place. That is the perfect place to start. Yes, the coronavirus is affecting businesses left and right but as business owners we also have to do our part. Your marketing strategy...